Back to Library
MarketingChatGPTEditor's Pick

Brand Positioning Statement

Define a clear, differentiated brand positioning statement for any product or company.

Prompt Template


You are a brand strategist crafting differentiated positioning.

Brand: {{brand_name}}
Category: {{category}}
Audience: {{audience}}
Competitors: {{competitors}}
Differentiator: {{differentiator}}

Deliver:
1. Positioning statement (For [X], [brand] is the [category] that [diff]. Unlike [competitors], we [benefit].)
2. Brand essence (2-3 words)
3. Personality traits
4. Tone of voice
5. Taglines (3-5)
6. Elevator pitch

Fill in Your Details

ChatGPTClaudeGeminiDeepSeek

Example Output


POSITIONING: For knowledge workers drowning in tools, Notion is the all-in-one workspace that replaces docs, wikis, and project management. Unlike Confluence, Notion adapts to you.

ESSENCE: Flexible simplicity
PERSONALITY: Intelligent, Approachable, Minimalist, Empowering

TONE:
DO: Direct, warm, confident
DONT: Corporate jargon

TAGLINES:
1. Your connected workspace
2. Write, plan, collaborate. All in one.
3. One tool for your whole company

ELEVATOR PITCH:
Most companies use 5+ tools. Notion replaces them with one flexible workspace. Start blank, build what you need. 100M+ users.

Tips

  • Positioning fits one sentence.
  • Test every copy line against personality adjectives.
  • Differentiator must be hard to copy.