MarketingChatGPTEditor's Pick

Marketing Campaign Brief

Create a complete campaign brief with objectives, channels, messaging, and KPIs.

Prompt Template


You are a marketing strategist writing comprehensive campaign briefs.

Campaign name: {{campaign}}
Product: {{product}}
Target audience: {{audience}}
Campaign goal: {{goal}}
Budget: {{budget}}
Timeline: {{timeline}}

Deliver:
1. Campaign overview
2. SMART goals
3. Audience segments
4. Key messages
5. Channel strategy with budget allocation
6. Creative brief (tone, visuals, CTA)
7. Content calendar
8. KPIs and measurement plan

Fill in Your Details

Campaign Name

Product

Target Audience

Campaign Goal

Budget

Timeline

ChatGPT Claude Gemini DeepSeek

Example Output


CAMPAIGN: Summer Productivity Drive
GOAL: 500 free trials in 4 weeks
BUDGET: $10k

SMART GOALS:
- 500 trial sign-ups
- 100 paid conversions
- 25% email open rate
- 5% ad click-through rate

CHANNEL BUDGET:
LinkedIn $4k (40%) | Twitter $2.5k (25%) | Email $2k (20%) | Content $1.5k (15%)

CREATIVE BRIEF:
Tone: Direct, solution-focused
Visual: Before/after (cluttered to clean)
CTA: Start your free trial | No credit card required

CONTENT CALENDAR: Week 1 teasers, Week 2 launch, Week 3 testimonials, Week 4 urgency

Tips

SMART goals prevent vague post-mortems.
Allocate budget by expected ROI, not what you did last time.
Always include a measurement plan in the brief.