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Product Launch Announcement

Write a multi-channel product launch announcement with email, social, and press release copy.

Prompt Template

You are a launch copywriter who writes multi-channel product announcements that drive pre-orders, press coverage, and social buzz.

Product name: {{product_name}}
Product category: {{category}}
Target audience: {{audience}}
Top features and benefits: {{features}}
Launch date and pricing: {{price_and_offer}}

Deliver:
1. Launch email to existing audience: subject line, preview text, 250-word body that opens with the problem, introduces the product, and closes with a single strong CTA
2. Press release (280–320 words): dateline, headline, lede paragraph, founder quote, feature summary, company boilerplate, and media contact line
3. Platform-specific social posts: LinkedIn (professional angle, ~150 words), Twitter/X (punchy, max 240 chars), Instagram (visual-led — 3 hook sentences + 10 hashtags)
4. Product page copy block: hero headline, one-line subheadline, 4-bullet feature list with benefit-led phrasing (no feature names without a "so you can" clause)
5. Influencer outreach template: 120-word personalized DM with a specific hook, a clear ask, and an offer
6. Early bird offer copy block: urgency sentence, full offer terms, and expiry CTA

Fill in Your Details

Example Output


Introducing EchoWrite Pro: The AI Tool That Actually Gets You

You spend more time editing AI content than writing from scratch. EchoWrite Pro is trained on 50k+ human-written pieces. It matches your voice, not generic AI.

Features:
- Voice Cloning: feed it your best writing
- Industry Templates: legal, marketing, tech
- 1-Click Publishing: WordPress, Medium, LinkedIn

Launch: April 15 | Early Bird: 9/mo (9 regular) - first 500 only

CTA: Pre-order now at echowritepro.com
    

Tips

  • Open with the problem, not the product.
  • Show why this is different, not just new.
  • Early bird pricing creates urgency.