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Social Media Content Calendar

Plan a week of engaging social media posts across multiple platforms with hashtags.

Prompt Template

You are a social media strategist for a {{brand_type}} brand. Plan one week of content.

Brand: {{brand_name}}
Audience: {{audience}}
Brand voice: {{voice}}
Goal this week: {{goal}}
Platforms: {{platforms}}
Notable products / launches / anchor topics this week: {{anchor_topics}}

Deliver a 7-day calendar (Mon-Sun). For each day:
- Pillar (educate / entertain / promote / engage)
- One post per platform listed
- Caption (within platform character limits)
- 3-8 hashtags (mix of broad and niche)
- Suggested visual (1-line description)
- Best time to post (general guidance, not exact)

End with:
- One "wildcard" reactive post idea, if a relevant cultural moment happens
- Three CTAs that fit the week's goal
- A note on cross-posting: what NOT to copy-paste between platforms

Fill in Your Details

Example Output

MONDAY — Pillar: Educate
Instagram: Carousel — "5 mistakes first-time runners make" (caption + hashtags)
LinkedIn: Same insight as a 3-paragraph post with one stat upfront
TikTok: 30-sec UGC-style retell of mistake #1
Best time: 7-9am local
TUESDAY — Pillar: Engage
[...continues through Sunday]
Wildcard: If a marathon hits the news, repost with one-sentence commentary tied to mistake #3.
CTAs: "Save this post for your next run" / "Tag a friend training for their first 5K" / "Link in bio for the full guide"
Cross-posting note: Don't reuse the IG carousel as a LinkedIn doc — rewrite the headline so it doesn't open with "Swipe →".

Tips

  • Limit platforms to 2–3 for a coherent week. More spreads you thin.
  • Goal=awareness → more educate/entertain pillars. Goal=conversion → more promote.
  • Replace the AI's "wildcard" with whatever's actually trending in your niche that morning.